The Moon Jelly Story
In December 2014, Alicia and I came together to design, develop and launch the brand Moon Jelly.
Alicia based in Lake Maquarie, NSW and myself (Skye) in Melbourne, VIC.
Moon Jelly is a boutique baby and children’s lifestyle label. Our philosophy was born out of a desire to create Australian designed kids wear and bedding from Certified Organic Cotton that is functional and comfortable.
Organic cotton is a superior and soft fibre. Cotton is a breathable and absorbent natural fibre making it suitable for sensitive and hypoallergenic skin.
Moon Jelly's range is suitable for Day and Night and for sufferers of Eczema and other skin conditions.
Every little part played in the production chain will help to make a difference for our children to enjoy a healthy and sustainable future.
When we started out we largely developed the Moon Jelly brand remotely, between Melbourne and Lake Macquarie. We collaborated via late night FaceTime sessions and over the phone during children’s nap-times to develop the Moon Jelly concept.
Heading towards the end of 2018, after many challenges, life has continued to get busier and more complex and our directions have changed.
Alicia now is focusing on her family & full time work commitments and has moved away from Moon Jelly.
Now solo, I am looking forward the future of Moon Jelly and plan to design more fun & exciting new collections.
As a technical and creative designer with over 20 years experience as a multi-category commercial fashion designer, I also contract my services to other brands to develop their ranges and I am really excited about the next collaboration.